FTC gets Skechers
The FTC has demanded a $40 million settlement for false advertising regarding Skechers Shape-Ups and other toning shoes.
“The FTC’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims,” said David Vladeck, director of the agency’s consumer protection bureau. For millions of consumers, he said, “the only thing that got a workout was their wallet.”